Strategist for Emotionally Intelligent Product Design

Strategic clarity for vision-led teams—to build ethical, intuitive products that truly serve your users. I help teams bring focus, coherence, and deep human intelligence to their product decisions

With a background that bridges architecture, UX, product strategy, behavioral psychology, and storytelling—I specialize in helping teams align vision with execution, and build products that connect emotionally, ethically, and intuitively. I’ve led teams, built research practices from scratch, advised C-suite leaders, and created narrative tools that have shifted entire product roadmaps. I don’t just gather insights—I translate them into strategy, language, and design that drive traction and trust.

Who I Work With

  • Founders building early, especially in AI or mission-driven spaces

  • Product teams with traction but no full-time UX lead

  • Startups navigating ethical or emotionally complex product spaces

  • Orgs building tools for relationships, education, care, health, or equity

What I Offer

You don’t need a dozen roles—you need clear direction. I offer three forms of powerful, consolidated engagement that gets you insight, strategy + structure.

    • Includes product & UX audit, founder/stakeholder interviews, 1:1s with team, and synthesis of key insights

    • Final deliverable: Prioritized strategic roadmap + clarity brief

    • Optional add-ons: usability testing, team coaching, UX artifacts

    • Retainer model (1–3 days/week)

    • For teams who want long-term embedded insight + decision support

    • Includes strategic advising, team mentoring, research, and UX input

    • 30 min, 60 min or 90 min sessions, contact for cost

    • Perfect for founders or heads of product

    • Clarify decisions, direction, user pain points

Why Me

I’ve led UX strategy at Prezi, Medallia, and AT&T.
I’ve built and scaled UX research orgs, created empathy-driven tools that shifted company strategy, and collaborated with everyone from engineers to execs.
I’ve worked across industries and mediums—from VR empathy films to AI-powered relationship coaching to enterprise SaaS—always bringing emotional intelligence, design clarity, and ethical thinking to the table.
If you're looking for someone who can synthesize complexity into traction, and help your team move forward with confidence and conscience—that’s what I do.

Past Wins:

  • Led foundational research at Medallia that drove the company’s pivot toward self-serve tooling—an insight that directly supported broader product adoption and IPO success

  • Created an emotionally resonant insight reel at Prezi using real customer “breakup letters” that catalyzed org-wide change and renewed product focus

  • Built a UX research function from scratch at multiple startups—hiring, training, and operationalizing a team that influenced product strategy across several internal functions

  • Designed and launched an AI-powered relationship coaching tool that integrated neuroscience, psychology, and UX to guide people toward more intentional connections